pup·pet n.
A small figure of a person or animal, having a cloth body and hollow head, designed to be fitted over and manipulated by the hand.
A writer reigniting his love affair with his muse while making his way in a strange world. Visit jasonmical.com for more.
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"We want you to make a viral video!"
If I hear this one more time, I think I'm going to slap someone.
To paraphrase Me2: viral is not a strategy, it is an outcome. You don't make viral videos, you make videos that become viral. You may want them to become viral, but there's no magical spell/potion/Harry Potter wand that turns a viral video into the next LOLcat.
That is all.
Posted by Jason at 10/10/2007 11:37:00 PM
Labels: magic, movies, new marketing, new media, viral marketing Digg Del.icio.us
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1 comment:
Hear hear.
"We want you to send emails to all the bloggers you know and have them write about our product. But don't spam."
Yehuda
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