Friday, October 19, 2007

Who Watches the Gurus?

I read on Mashable the other day about Gooruze, a "Digg for Marketers." Intrigued, I checked out the site which isn't so much Digg for Marketers as it is a specific Linked In / Facebook combination for New Marketers. I'm a little wary of new social networks - I'm on MySpace and Facebook and that's it - but I thought I'd give this one a try and I'm not sorry I did.

Gooruze has a lot of good things going for it. Pretty standard fare like your own blog and the ability to comment and rate other people's content, but you can contribute in three main different ways: asking a brief question to the community, writing an article for the community, and sharing news with the community. All of these can be commented on, and there's an entire Groups feature I haven't even begun to delve into yet. The interface is still a little wonky, but considering the site just launched on Wednesday the 17th I'm not surprised it's still in a 1.0 UI phase.

The value I'm taking away for Gooruze is threefold. On the most selfish level, participating in conversations there has affirmed a lot of my thoughts and feelings on blogger engagement and "PR 2.0." It has also lead me to a lot of blogs I probably wouldn't have discovered before and given me a lot more reading material and food for thought. And third, it's the closest to any kind of professional organization and network I've joined, and seems far more valuable than any "association" you join and pay monthly dues to so you can sit around and sip cocktails in some hotel ballroom every sixty days. Which is to say, it's the kind of networking and collegiate atmosphere I'm looking for.

I predict use of the site is going to explode and then level off with the good content starting to simmer to the top. I've encouraged my coworkers to give it a try, it certainly seems like a good thing to get into, even more so if you can get in on or near the ground floor.

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