Wednesday, October 10, 2007

Viral is Not a Strategy, It is an Outcome

"We want you to make a viral video!"

If I hear this one more time, I think I'm going to slap someone.

To paraphrase Me2: viral is not a strategy, it is an outcome. You don't make viral videos, you make videos that become viral. You may want them to become viral, but there's no magical spell/potion/Harry Potter wand that turns a viral video into the next LOLcat.

That is all.

1 comment:

Yehuda said...

Hear hear.

"We want you to send emails to all the bloggers you know and have them write about our product. But don't spam."