Amazon.com: 1. Steve Jobs: 0

One of my only complaints about Apple and the iTunes / iPod format (aside from the shitty, shitty hardware - "just works" my ass) is the DRM'd music you "purchase" from their store - not that I want to share it, but because it locks me into buying Apple products so I can continue to play my purchases. I love my iPod, but I can imagine a day when another company makes a viable alternative and my brand loyalty only goes as far as what's most functional in my life. But Apple was smart, because the couple hundred dollars (at least ) of DRM'd music I've purchased from them must be played on Apple devices until the end of time. Considering that includes at least one exclusive Peacemakers album, I'm loathe to switch.

But today, Amazon.com launched their own MP3 online music store. What's the difference? A slightly smaller selection than iTunes, a crummier search function (it never was Amazon's strongest point), but DRM free, 256KBS MP3s. Often for the same price (and many times cheaper) than iTunes' DRM'd songs.

And I can just drag and drop them into iTunes, and they're good to go. Or into whatever other future service I might want to use, on a future player that hasn't been released yet.

iTunes just lost a customer today. Congrats, Amazon.

Also, the other thing I don't like about the iPod / iTunes? No multiple genre tags. That, and the crappy quality of the hardware that has necessitated the replacement of the device even though I'm hardly what I'd consider a "hardcore" user. But man, those iPod Touches are sexy.