Turnabout is Fair Play

By now, I'm sure you've seen the Miss Teen South Carolina geography gaffe videomeme that's been floating around. And I'm sure you've had a good laugh at her expense, when she talks about maps and "the Iraq." Blonde beauty queens are so stupid, laff out loud amirite?

In one of the most amazing bits of turnabout and fair play (Seth sent it to me), Lauren Caitlin Upton hosts a quick little video geography quiz on People.com. She gets a chance to snicker at you as you stumble through some pretty simple geography questions.

This is pure goddamned new media genius, and here's why.

1. It's clever. It's not overly sarcastic. It communicates its message without being overbearing. It's not in your face, but its obvious enough to get. It's subtly subversive, my favorite kind of response. "Sure, you laughed at me, and yeah I fucked up. But I can laugh at you a bit too." Fucking brilliant.

2. It's viral. Because of the set-up of the quiz, they can't put it on YouTube (and the site is getting pounded as I write this) but the link is already going around. Seth sent it to me, and I Twittered it and emailed it to my coworkers. It's already on forums as well. Why? It's easy to use, easy to approach, and not intimidating. Again - the simple response is sometimes the best response.

3. It's fast. When did the Miss Teen SC video first go up, Tuesday? Monday at the absolute earliest? This is Thursday - an eternity in "Internet time," but still four days to create something that's obviously professional, that took some thought and creativity, and is polished. It's ludicrously fast to get something like this online considering how traditional media and traditional PR typically works. Bravo.

I'm not sure who's responsible for this, but they deserve an award. Excellent, excellent work, new media people.