Jericho: And So It Ends

This weekend I bid an old friend goodbye. It was already departed; long departed, really. I was holding onto its memory as a little piece of hope and a way to preserve the effort that went into giving it a second lease on life.

I've blogged a whole lot about Jericho before here, including how much I enjoyed its excellent narrative, the fan effort to save the show for a second season after the first season's cliffhanger, and CBS' decision to actually renew the show for seven more episodes. I think it was pretty obvious at the time that those seven episodes were a bit of a 'Hail Mary' - a way to shut fans up, to stop the boxes of nuts arriving at CBS headquarters, and (thankfully) to give the narrative its much-needed closure.

In the meantime I've done a lot of things: moved to London, convinced other people to watch the show, even sat down at the same table as the executive at CBS who made the decision to renew the show (her name is Nancy T., and she's exceptionally cool) and discussed the nuts campaign with her. But what I never did until this weekend was watch the rest of the second season. I saw the first three episodes, then I stopped.

Why? The episodes move really fast, and almost all of them are cliffhangers themselves. I loved the show. Why wouldn't I watch?

Because I didn't want it to be over.

I enjoy the journey as much as I enjoy the destination, and with Jericho it was easier to leave it sitting on my table than to watch the last three hours of the show and complete it. I vaguely knew what would happen by reading summaries on the Internet, but it was still an unreal abstraction.

This weekend though I thought I'd go ahead and bid Jericho goodbye.

I'm glad I did. The last seven episodes form a hell of a good story arc. The show takes a decidedly different turn, heading into 24 territory for a little while. I wanted more of the small-town stuff that made the first season so great, and that drew me into the show in the first place, but I really liked where they took the show as far as the connections they drew between the plot and historical contexts. (I won't spoil it for you, it was a pretty nifty reveal.) It was a satisfying ending, and although I wanted the show to continue I was content with the story as it was.

I actually felt very similar to how I felt when another cultish favorite show of mine ended, Carnivale. The story could be further developed - but it didn't need to be. The characters can live on in imagination, or you can simply take their story as a start-to-finish plot, like a nice book you come back to read from time to time.

Reckon I'll be doing just that in a little while.

Thanks for all the awesomeness, Jericho. You will be missed, gone but not forgotten.

Jericho's On Tonight!

I get a lot of emails from people asking "Jason, when can I watch Jericho?" The answer is of course - right now! You can see it on CBS' website, download it from iTunes and Xbox Live Marketplace, and as of tonight you can watch it in its native habitat - your television!

Jericho reruns start tonight, and CBS did something pretty smart. They're running the first episode, then a recap of some of the early season, and picking up about midseason when the show started getting really good. So set your DVRs, tune in your TVs, and get ready for some awesome post-apocalyptic action-drama!

Nuts!

Jericho: SAVED

This is astounding.

Like many TV viewers with an Internet connection, I enjoy discussing my favorite shows online. I've subscribed to the Jericho thread (spoilers in first post) on Something Awful for a while now - which became a call to action after the show was canceled shortly after the season finale.

The show was supposedly canceled for poor ratings (even though CBS put it up against American Idol - a show more popular than the fucking Superbowl). But the story doesn't just begin and end with the canceling of a show.

CBS did some very intelligent things with Jericho. They offered users their own message board and wiki, right on the CBS site. Good, because it drives traffic to CBS' site (as opposed to an offsite forum like Something Awful), and good because it gives fans a place to rally. Jericho was a story arc show much like recent, successful dramas on network (Heroes) and cable (Deadwood, The Sopranos), which is to say that each episode built on the last. It also meant there was a fair amount of fans trying to figure out mysteries, whether it was the morse code message at the beginning of each episode to the mastermind behind the nuclear attacks in the show.

In short, it was a brilliant stoke of community development online.

So what happens when you've given people the tools to come together as a community around a show they care about, and then suddenly announce that show is canceled?

Fans get upset. They mobilize.

It's happened before, of course. Firefly fans managed to get Serenity made (which still ended up flopping), but CBS was firm: the show was done for and there was nothing that could be done.

Or could there? One guy, who owns a nut company in New Jersey, decided a tie-in to the "nuts!" phrase from the final episode would make an excellent rally point. So he designed a nuts campaign to save Jericho - where he would deliver nuts to CBS headquarters as a statement of support (the nuts would then be donated to charity, and proceeds from sales would go to helping rebuild the town of Greensboro, Kansas, recently devastated by a tornado - Jericho is located in Kansas.) How many nuts have been delivered to date? Almost 20 tons. The YouTube videos of the deliveries are pretty awesome. The campaign became an Internet phenomenon as well, making sites like Metafilter.

The show's actors and producers were surprised by the outpouring of support. So too was CBS; they wanted to find a way to resolve the storyline. Maybe a two-hour movie? Nothing doing. The show's writers refused.

And today, on the LA Times' TV blog, comes this post: Resurrection: The fans save Jericho. The most interesting part is producer Carol Barbee's comments about the inaccuracies of ratings and the shifting face of entertainment:

I really think that what has been learned here is that networks are going to have to look at numbers and who is watching their show and who is downloading their show in a different way from here on out. I think they have to understand that the Nielsens are not telling the story anymore and that the 18-49 demographic they're all so keen on is online and that's how increasingly they are getting their news and entertainment.

That's quite appropriate - since I myself watched the first 10 episodes on my Xbox 360, downloading them from the video marketplace.

It was the Internet that united fans of the show, and it was the online communities created around it that led to the passion, investment, the tools for communicating and mobilization, and the dedication not to give up that saved Jericho.

Whether a company is utilizing the online community to promote their brand or product, a group of dedicated citizens is using it to enact positive political change, or an as-yet undreamed-of use that is still years away - Jericho's being saved is a great example of the wonderful things that a dedicated community can enact when given the tools. Frankly, it makes me proud to be in the line of work I'm in.